In this physicsforums post (post #10), @samalkhaiat states that the Goldstone bosons can be parameterized by a matrix acting on the vacuum state (which in general can be represented by some vector, $\vec{v}$).
Explicitly the user claims that we can write,
\begin{equation}\phi_i = R ( g (x)) _{i,j} v _j\end{equation}
where $g (x) $, if I understand correctly, are the group generators of the unbroken group. How come this is justified?