1) That's not the only ingredient -- it's a prerequisite for holography. In reality, with holographic duality one always means a precise mapping from observables in a gravity theory in AdS to observables in a CFT that lives on the boundary. So holography is much richer: it prescribes for example how you can compute a Wilson loop on the boundary CFT in terms of gravity.
2) No, it's in fact almost trivial. AdSd+1 with radius R can be defined as the solution to
ημνXμXν=R2
with ημν=(1,1,−1,…,−1) and where Xμ lives in Rd+2. But SO(2,d) is precisely the group that leaves the quadratic form ημνXμXν invariant.
If this is too abstract, think of the sphere S2. It can be defined as the set of points Xμ∈R3 that obey
δμνXμXν=R2.
Its isometry group is SO(3) because this leaves X2 invariant.
This post imported from StackExchange Physics at 2016-01-06 09:18 (UTC), posted by SE-user Hans Moleman