What should be our logo?

Question

To promote PhysicsOverflow, it is quite important to create some kind of a sticky trademark, and a cool logo should be part of it. So please answer put it into an answer, if you have a good idea :-)

Comments

What are the contraints on the Logo? For example, can it only be located across the whole of the top of the page? Is it possible to relocate some of the navigation options onto the Logo area?

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@physicsnewbie Yes, it has to be located there. 

I too thought it could be good to move some navigation options there (those on SE, plus categories, minus badges), but it isn't possible, yet.  

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Yes, with the logo aligned to the left but not as broad as the page, there is some empty space which looks a bit odd ...

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I have personally never felt the logo alignment to be odd, it's quite common on many websites. 

Answer 1

Similar to MO (like those suggested by Dimension10) --

And here is a more colorful picture :)

Comments

Hahaha, a black hole :-D...? +1! How did you make these, they are very nice and make me feel tempted tovpush the check mark against our decision to not use that button because I like them so much :-P... The second one could be used everywhere where we have enough space to fully write the name PhysicsOverflow down, the first one as an icon for example as the default user avatar, and the third to advertise the site on MathOverflow, in our profilels, etc ... And of course I like the allusion to MathOverflow

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Thanks guys, didn't know that you would like these pictures so much. Anyway, we still have enough time to decide the logo. So please feel free to modify above pictures, or come up with some other idea and make new pictures, so that we can have best logo for our site :)

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You need to make something vectorizable. Right now the aliasing looks terrible.

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@Ryan Thorngreen, do you honestly think that user10001's logo is "ugly"? To me, it looks beautiful; the "O" is not only resemblant to a black hole or a "tornado/hurricane", but also the idea of "flow"...    

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I like the current logo. Nice job, guys.

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@user10001 good point about maths overflow.   

@Dilaton Can you change the logo to the non-caps version? http://img3.wikia.nocookie.net/__cb20140301030644/psiepsilon-test/images/6/6f/Logo.svg I agree with user10001 that having the caps makes it look less like mathoverflow. I also now think that with the caps "P", it looks less neat, and less artistic compared to the one with the non-caps letter.         

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@Dilaton here is a background-independent, scale-invariant, version of the small logo:   http://img2.wikia.nocookie.net/__cb20140301081215/psiepsilon-test/images/1/14/KCN0ZPP._-_the_small_logo_.svg ;

Answer 2

 V3:

 

SVG: http://img4.wikia.nocookie.net/__cb20140223055151/psiepsilon-test/images/1/14/Pho.svg (install the Euclid and Euclid Fraktur fonts first) 

V2:  

   

SVG (install the Euclid and Euclid Fraktur fonts first):

 http://img4.wikia.nocookie.net/__cb20140220122410/psiepsilon-test/images/1/14/Pho.svg    

V1:      

  

Comments

I think, that Ron's answer can be a favicon, this can be the small logo (like "mo" is for "MathsOverflow"), and physicsnewbie's could be the main head logo (though it could be edited a bit as Ron has suggested in his last comment 2 or 3 or 4 minutes ago there).  Maybe, Ron's logo can be added in the left side of the logo by physicsnewbie.     

Answer 3

I had in mind something that isnt' too cluttered and therefore too much of an eyesore, something that plays on "over flow" in a physical sort of way: Physics over the flow - get it?

Feel free to offer suggestions on how it could be improved, such as thickening up lines etc

Comments

I think it would be good if you omitted the physics entirely, and just left "overflow". Don't use two fonts, this is the mistake math-overflow made.

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Huh, but the logo should surely contain something that hints at the fact that the site is about physics ...? I pesonally rather like the allusion to MathOverflow, as PhysicsOverflow will be a high-level rather professional site but for physics. For people who have heard about MathOverflow it is self evidently clear what a PhysicsOverflow is meant to be from just reading the name.

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Ok, then it should use the same font. Perhaps then just Physics, without the overflow, so that it is "physics" over flow, as in over flowing water. But whatever, it's not significant. I like the water thing, but I think the flow should be more clearly a flow, rather than arrows.

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@Ron I did it like this because Dilaton wants to emphasize this site is at the same level as mathoverflow. Personally, I think we should sever any link with "overflow" because stackoverflow is a programming term, and instead we should think of a name with a physics feel: "Relativistic covariance", "stacked branes", "vibrating strings" etc. Then we can create a logo for it. But I'm under the impression that the votes were in favour of "physicsoverflow"

I played around with ideas for "flow", and chose this because it's simple, and less of an eyes sore. Once it gets too complicated, it takes away from the main "physics overflow" text.

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Do you not think, that this idea can sort of be mixed with Ron's "Electron flow" ideas? Physics over the [insert Heller's art here]? 

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Physicsnewbie: I agree with you--- physics overflow is too derivative, I always err on the side of originality. But the domain is registered, people decided. I would have gone with a crazy neutral name, like "Understatic", which doesn't have any "physics" or any stackexchange or stackoverflow connotations. Regarding the logo--- It is an artistic mistake to use two different fonts in any logo, an amateur mistake. Mathoverflow made it, but we don't need to.

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@RonMaimon I disagree that using two different fonts is not a good idea. Have you seen the answer by user10001? It uses different fonts, but that is hardly noticeable.  

Answer 4

This is a combination of Ron's idea and physicsnewbie's idea. I' think this should be cropped further, but I'm not sure how.     

Comments

Artistic, but I wouldn't describe it as a sticky trademark, as suggested in the question. Think of IBM, Apple, Nike etc for inspiration.

Answer 5

Everyone, including me, likes the current version, so I thought I'd give it a more "graphic" feel:

Mathoverflow base their icon on their main title, so I thought we should try and make more use of ours.

EDIT:

pick three numbers from below for what you think looks the best physicsOverflow combination:

For example, my choice is 17, 24, 6 shown immediately above.

Edit 2: Beginning to look more like the current logo now, when I think about it:

Comments

@dilaton it's English "flowing" joined up hand writing. I'll see if there's an easier to read alternative.

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@dimension10 In my updated answer, I've changed the cursive overflow because you and Dilaton don't like it. It's not meant to be inviting to everyone, as with the mathoverflow font, and the 'O' is meant to convey a swirling towards the center, as in a vortex. I'm trying to create a unique logo similar in style to the stack/mathoverflow ones that gives an air of professionalism. Professionalism doesn't always imply for-profit since mathoverflow started out this way.

I'm under the impression that we're trying to make this site the physics equivalent of mathoverflow.

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Huh, did you really mean to ping me or rather physicsnewby ...?

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@Dilaton Oops, sorry, fixed : ) I got confused. 

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@dimension10 the design is mine, inspired by the picture in the current logo, I did it on Inkscape. I want to keep it simple, but I can add some more detail if you think it doesn't look like a spiraling vortex enough. Can you give me a few names of for-profit for companies that use this design? Just to make sure that I'm not inadvertently copying theirs.

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@dimension10 here's the link

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@physicsnewbie Thanks. 

But I still hold to my statement that this logo does not look professional, but instead actually gives a pseudo-sophisticated look. It does not look half as good as the current logo.  

Answer 6

I am partial to Eric Heller's wonderful images of electron transport, which recieved attention in the art world (even though they are the product of imaging of scientific simulation). Any one of them would make a fantastic logo, and get him some more recognition, and they are visually arresting, and very contemporary-looking. Here's the one I found first (I like it):

This is transport 3 (it looks good small, but one should ask Eric's permission, of course).

There's also Transport 6:

And a nice one, transport II

These are all very nice contemporary artworks, they depict some visualization of a 2d electron flow, and are pure physics.

If you would like to see what can be done with these, here is a modified Heller image, color-adjusted with a hand-painted hbar, that Heller probably wouldn't even recognize.

Comments

I like these, especially the last one, but we should probably choose something less boring than the \(\hbar \)... Maybe some other constant, or a Lagrangian Density symbol... Or a state vector, or anything else except for an h-bar, it's too common. The state vector is also easy to make it look as if it' is curved, since it's on the surface of something that looks curved.                                               

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Aargh! It takes a long time to draw those stupid things, as I don't have a tablet or touchpad. If someone has a tablet handy, then perhaps they can do it, I am using mouse. The problem with "state vector" is that it is hard to identify when small, hbar remains visible and clearly identifiable, even if you shrink the logo down to a few dozen pixels. It is also a glyph that is uniquely associated with physics, it occurs in no other context, so it makes a natural symbol. It is commonly used for a reason.

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A logo is a graphic, symbol etc that can be easily redrawn by hand, rather than a picture.

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Physicsnewbie: Who are you? Can you use your real name, or at least identify yourself by another handle people recognize? This is a private beta. I disagree that there is any need for a logo that is not an image,  but the last image can be used to make an hbar with a circle around it as a logo/trademark.

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I disagree. There are tons of logos which are not easy to draw. How easy is it to draw the logo of Physics.SE? However, I think the favicon can be such a drawing. 

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@Ron Maimon:  Oh, come on, it's ok to not use your real name or  to not use something anyone can recognise you by.   But I agree with the rest of your comment.   

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@ron you can do it using coloured pencils and paper, and then uploading the image which others can work on.

Answer 7

I would like to downvote this post myself.   It's ugly.   

SVG: http://img3.wikia.nocookie.net/__cb20140220124711/psiepsilon-test/images/6/6e/QA.svg ;

Answer 8

I would like to downvote this post myself.   

SVG: http://img4.wikia.nocookie.net/__cb20140220131229/psiepsilon-test/images/f/fa/Drawing-4.svg ;

Answer 9

I couldn't resist taking on board Ron's suggestion on my previous design, so what do you think?

Comments

@dimensio10 why the downvote? I'm not suggesting it replaces the existing one.

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@physicsnewbie Then what are you suggesting? 

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@dimension10 Fair enough, since the question did ask about what the Logo should be, and you don't like it.

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Yes, that explains my downvote, doesn't it? 

Answer 10

                             

This is a nicely stringy suggestion from Dimension10 from our blog