Partial answer (only to the first part of your question):
I read through this paper (PDF), and I don't see anything exceptionally surprising about the entanglement entropy being a suitable observable to probe the dual quantum gravity theory. The entanglement entropy \(S\) is equal to \(\frac{A}{4G_N}\), which is of course related to the possible bulk quantum gravity. You can read more on pg 2 of the linked paper (pg 2 of the paper, not of the PDF file).